Leadership
I don't manage activity. I lead the system behind the activity.
- Clarity
- Teams perform better when the ICP, targets, qualification criteria and expected outcomes are explicit.
- Accountability
- Metrics should be visible, measurable and tied to commercial outcomes.
- Coaching
- I have focused on improving how people sell — from prospecting and qualification to messaging, objection handling and opportunity progression — while helping team members become more confident and commercially effective.
- AI & Technology
- I have used sales technology, automation, data and AI to improve research, targeting, productivity and decision-making, with the goal of helping teams spend more time on higher-value commercial work.
- Commercial Thinking
- The objective is not more activity. The objective is better opportunities, stronger pipeline and revenue.
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Teams led
12+ years of leading people, building teams, and driving commercial outcomes.
Sales leadership across enterprise technology, AI/data, SaaS and IoT organizations.
- Tezo Digital10+
Director – Inside Sales
2025 – Present
- Leads a 10+ member inside-sales organization.
- 155 qualified meetings, 85 SQLs vs. 72 target, $4.2M pipeline, $840K revenue (1st SOW).
- Inditronics10
Senior Manager – Technology Sales
Jul 2024 – Feb 2025
- Led 10 sales and business development professionals.
- Built a $3.65M pipeline across Industrial Automation and Media; closed $700K worth of deals.
- Aeris Communications6
Inside Sales Manager
Mar 2023 – Jun 2024
- Led inside sales for technology and IoT solutions.
- Secured $1.4M in deals across EMEA and NAM; helped secure $12M in opportunities for the enterprise sales team.
- Shaw Communications10
Sales Manager
Apr 2020 – Sep 2022
- Led 10 sales professionals and coached new hires.
- Helped close deals worth $3M USD; Sales Leader of the Quarter twice across British Columbia.